For the backcountry outdoorsman, food intake selection can be the difference between a clear, focused hunt and a foggy, exhausted, imprecise hunt. Not only that, but every ounce of space counts when packing for a backcountry trip. Packaroons are designed specifically with the outdoorsman in mind, delivering rich, delicious nutrition into a compact pouch.
Lure of the Laguna is the first film in our four-part series with Lone Star Beer. Chapter One features angling savant Ben Paschal and his obsession with saltwater fly fishing on the coast of Texas. It’s a story about hard work, dedication, and bailing on the internship his parents wanted him to take to follow his passion in the Laguna Madre.
“El Observador” is a short documentary following wildlife cinematographer Austin Alvarado and explores his relationship with nature via his work pursuing black bears in Far West Texas. It is a visually stunning journey through the Big Bend region that highlights the incredible resilience of bears that have returned to this area. "El Observador" is a Modern Huntsman film presented by SWAROVSKI OPTIK.
“The word ‘matagi’ is derived from ‘matagu’, meaning to
cross over, step over or straddle, bounding an image of
people between two worlds — the realm of humans and that
of the mountain deity: yama-no-kami.” Scott Schnell, Ph.D.,
Associate Professor Emeritus in Anthropology
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