PRIVACY POLICY
The policies below describe the types of Personal Information Modern Huntsman, Inc. and its parents, subsidiary, and affiliate companies (collectively, “we”, “us”, “our” or “Modern Huntsman”) collects, as well as how such information is used, disclosed, protected and retained, and are applicable to modernhuntsman.com, other websites that link to this Privacy Policy, any offline interactions you (“User”, “you”, “your”) have with us, our social media pages on third-party social media platforms, e-mail, texts, mail, and other similar sources (“Services”). If you have any questions or comments regarding this Privacy Policy, please contact Modern Huntsman.
Personal Information
“Personal Information” (also known as personal data, personally identifying information, and other similar verbiage) is any information that identifies, relates to, describes, or can be associated with an individual, including your name, contact information, shipping information, or billing information. In addition to Personal Information, we may also collect “non-personal information” which is information that cannot be directly associated with you.
Web browser cookies
Our Services may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Services may not function properly. For more information, refer to the ICO website.
Collection of Personal Information
Modern Huntsman collects and processes different types of information about you, including Personal Information. This includes information we collect directly from you, through automated collection technologies, from other sources, through our Services, or derived from other types of Personal Information we collect.
In the preceding twelve (12) months, we may have collected the following categories of Personal Information. Note that not all categories may be collected about every individual:
Identifiers
(such as first and last name, customer number, and unique personal identifier or similar identifier);
Demographic Data
(such as age range, gender, and estimated income);
Contact Information
(such as billing and delivery address, email address, and phone numbers)
Commercial or Transactional Data
(such as order details, amount charged, payment method, products/services considered, purchased, returned, exchanged or registered, wish list information, as well as membership in any discount or loyalty programs);
Device and Network Data
(such as internet protocol (“IP”) address, login data, browser type and version, internet connection, time zone setting and location (including geolocation), browser plug-in types and versions, operating system and platform, logs, and other technology on the devices you use to access the websites).
Usage Data
(such as information about how you use our Services like date and time of your visit to our websites, clicks, browsing history, and website traffic data);
Account Data
(including information to activate and maintain your Modern Huntsman account, e.g. account number, account creation date, and last login date);
Behavioral and Preference Data
(such as preferences, tendencies, or interests based on orders made by you, items viewed, feedback or survey responses, and preference data);
Marketing and Communications Preference Data
(such as your preferences in receiving email, text, or postal marketing from us and our partners who are authorized to communicate with you, participate in sweepstakes and other prize competitions, and other communication preferences);
User Content
(such as content provided or posted by you, including User Generated Content (“UGC”), product reviews, interactions with our customer services and privacy teams via email, chat and phone, and any other content you provide on Modern Huntsman webpages, social media platforms, in promotional emails and advertisements, and other initiatives or Services);
Social Media User Content Data
(such as social media information that you have shared publicly, social media handle/username, and comments or messages you have shared with us on social media or via our Services);
Audio, Electronic, Visual, or Similar Data
(such as in-store Closed-Circuit Television (“CCTV”) and customer experience calls);
Inferences drawn from or created based on any of the information identified above;
Professional or Employment-Related Information
(such as employer or associated business, job title, work email, and quotes submitted); and
Sensitive Personal Information
(in limited circumstances and described further below).
Sensitive Personal Information
Modern Huntsman does not collect or process precise geolocation through our websites or online services, although its service providers may collect such information to find a store near you using your location data which may be considered “sensitive personal information” or “sensitive data” within the meaning of U.S. privacy laws. In most other cases, Modern Huntsman does not ask you to provide, and we do not knowingly collect, any sensitive personal information (as defined under U.S. privacy laws) from the typical consumer as part of the Services (for example social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or generic characteristics, criminal background, or trade union membership).
Unless we request it, we ask that you do not send us, and you do not disclose, any sensitive personal information on or through the Services or otherwise to us.
Modern Huntsman does not “sell” or “share” sensitive personal information about any state residents within the meaning of US privacy laws, and does not use “sensitive personal information” for any purposes that are incompatible with the disclosed purpose for which it was collected or other than those permitted purposes authorized by US privacy law. We do not use sensitive personal information for inferring characteristics about you.
Sources of Personal Information
Modern Huntsman collects the categories of Personal Information listed in this Privacy Policy in a variety of ways, including:
Information we collect directly from you
We collect Personal Information that you provide to us, such as your name, phone number, and e-mail address, when, for example, you sign up to receive updates, sweepstakes, or newsletters, you opt-in to logistical texts about order updates, you respond to a survey or otherwise indicate your preferences, create an account on the Modern Huntsman website, contact customer service, purchase a product or service, connect with any of the Services, including social media, leave a review on our website, and other similar actions.
Information we collect automatically
We automatically collect certain personal information through a variety of different means when you access or use our Services, including:
Device and Network Data
We may automatically collect certain information about the computer or devices you use to access our Services. For example, we may collect automatically provided information sent by your computer, mobile phone, web browser, or internet provider. This can include information such as your device’s hardware model, browser type, IP address, operating system version, language settings, unique device identifiers, advertising identifiers, serial numbers, how your device interacts with the Services, network information, and mobile network data.
Location Data
Our Services may also collect real-time information about your device location. You can choose whether to allow the website to collect and use real-time information about your device’s location through the device’s privacy settings. Please note that if you do block the use of location information, some parts of the website may then be inaccessible or may not work properly.
USage Data
We and our service providers and third parties may collect information about your user activity of our Services and browser habits through the use of cookies, web beacons, pixel tags, and other tracking technologies about your online activity, as well as interactions with our email, online, and mobile advertisements. Examples of such information include your access dates and times, how long you spent on a particular page or screen, and your use of any hyperlinks available within our Services.
Session Replay
Our websites may utilize technology known as “session replay” that allows Modern Huntsman to understand how users interact with our Services, including replays of interactions with our websites. By using our Services, you represent you have read this disclaimer and understand that Modern Huntsman may use this session replay technology to record how you interact with our websites.
The information we automatically collect may include Personal Information, or we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties.
Information we collect from other sources
We may receive Personal Information about you from other sources. We may combine that with information we have already collected from you to use for all the purposes described in this Privacy Policy. For example, we may collect Personal Information about you from:
Social Media Providers
(including if you interact with us through a social media service, tag us or log in using social media credentials)
Analytics, Marketing or Advertising Providers
(analytics companies, and marketing or advertising providers, and other parties that provide us with information, so we can better understand you and provide you with information and offers that may be of interest to you)
Joint marketing and business partners
(when you consent to sharing your personal information with us)
Fraud prevention providers
Other business
(in connection with any merger, acquisition, dissolution or like transaction)
Information we derive from other Personal Information
We may derive Personal Information or draw inferences about you based on the other types of personal information we collect. For example, we may infer your location based on your IP address, or that you are interested in purchasing a certain type of product based on your browsing behavior on our Services.
How we use collected Personal Information
Modern Huntsman may collect and use Users’ Personal Information for the following purposes:
To provide, operate, and maintain our website(s).
To fulfill orders and process exchanges or returns that you have ordered or requested, and to communicate about such orders or returns.
To improve customer service. Information you provide helps us respond to your customer service requests and support needs more efficiently.
To communicate with you, including sending you important information about the Services, conditions, policies, recall information, and/or other administrative information.
To process payments. We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
To run a promotion, invite Users to an event, run a contest, or conduct a survey.
To send Users information they agreed to receive about topics we think will be of interest to them. To assess and analyze our market, customers, products, and services based on legitimate interests and to evaluate, review, and improve our products and services.
To share reviews, testimonials, or other user-generated content.
For marketing and advertising purposes. Where we have the appropriate permissions, we will use your information to market and advertise products and services from Modern Huntsman and its advertising clients. We always try to give you relevant content, products and services based on the information you share with us, however if you would prefer to stop receiving marketing communications from us at any time, let us know by writing to info@modernhuntsman.com or by following the opt-out instructions in the relevant communication. Please note that this will not stop you from receiving service messages from us regarding your account or use of products and services that you’ve purchased.
To send periodic emails. We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, promotions, offers, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Services.
To learn about customer trends and interests.
To create inference data about you and your interests. We may combine the information we collect about you from different sources to create a profile about you and to infer your interests, preferences, habits and other behaviors.
To prevent fraud and improve security and asset protection.
To improve and optimize our business goals and objectives, such as licensing, selling and promoting products, expanding brand outreach, data analytics, audits, researching and developing new products and services, identifying usage trends, enhancing our websites, and improving our services.
To initiate, operate, manage, and maintain our business relationships.
To comply with legal proceedings.
For any other purpose, with your consent where appropriate. Please note that you may revoke your consent at any time.
User’s Personal Information may be collected through any of Modern Huntsman’s Services. We may also aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer reasonably identifies you or any other individual.
How we use analytics and digital tools
Our Services also use third-party analytics and tracking tools such as Google Analytics, Meta Pixel, and others. Modern Huntsman and our third-party vendors or partners use analytics data for a variety of purposes such as to improve the design and content of our websites, measure success of advertising campaigns, and others.
The data collection, advertising platforms and services, and digital tools we use include, but are not limited to:
Analytics & Tracking
Collects user behavior (such as pages viewed, time spent, etc.) frequently tied to IP addresses, and can enable retargeting and ads:
E-Commerce & Payments
Collects and stores billing/shipping information, purchase history. Data is shared with third-parties for securely processing and fulfilling orders, including with:
Content Delivery & Hosting
Collects and processes information such as IP address, browser details, etc. to ensure efficient delivery of site content and protect against malicious activity:
WP Engine
Cloudflare (CDN)
Security plugin (TBD)
Email Marketing
Collects and stores e-mail address and other information entered on website via opt-in, used for transactional e-mails and updates/promotions:
Contests & Forms
Collects and stores Personal Information (e.g. e-mail, name, social media account information) submitted via forms:
Content Embedded from Third Parties
Embedded content that may set cookies or collect usage data (Users must refer to each respective third-party’s privacy policy for more information and details on how Personal Information and data are used and stored):
YouTube
Vimeo
Publitas
Instagram
Web Accessibility
We utilize a third-party tool called accessiBe to assist with web accessibility.
How we protect your Personal Information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your Personal Information, username, password, transaction information and data stored on our Services.
Sensitive and private data exchange between the Services and its Users happens over an SSL secured communication channel and is encrypted and protected with digital signatures. When an automatic payment is completed on a subscription, an order is generated to keep a record of the payment, securely.
We store Personal Information for only as long as we have a reason to keep it. The retention period depends upon the purpose for which we have received or collected the data and upon any legal obligations to retain the data.
Sharing your Personal Information
We do not sell, trade, or rent Users’ Personal Information to others for money. We may share generic aggregated demographic information not linked to any Personal Information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined herein. We may use third party service providers to help us operate our business and the Services or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission. We may also use your information in the following ways:
When necessary for our employees, agents, subcontractors, suppliers or commercial partners to provide us with a related service or perform a task on our behalf. Any third parties employed by us to process your data on our behalf are subject to contractual obligations to protect the security of your data in accordance with the terms of this form;
When we are of the opinion that it is necessary for other companies, financial institutions or institutions to enforce the law in the context of fraud prevention or detection;
In the form of statistical aggregated information, including information relating to sales and web-usage, for advertisers and our business partners to monitor the efficacy of our business partnerships and to sell advertising. We may also pass such information onto reputable third parties for onward sale;
In the event that Modern Huntsman is, or its assets are substantially, acquired by one or more third parties as a result of a merger, sale, consolidation or liquidation, then customer information may be one of the transferred assets;
When necessary to pursue Modern Huntsman’s legitimate interests or when required or permitted by law.
Any distribution of your Personal Information by us to a carefully selected third party or to one of the third parties mentioned in the above list is in accordance with the provisions of the General Data Protection Regulation. Third parties may not use your Personal Information for purposes other than those we have recorded, in accordance with the purposes described in this document and third parties must have taken the security measures necessary for the protection of the Personal Information against unauthorized processing and against unintentional loss, destruction or damage to your Personal Information.
Retaining your Personal Information
We plan to retain your Personal Information until we receive a request to delete it in accordance with the request process detailed below, unless a longer retention period is required by law.
View, edit or delete your Personal Information
You have the right to view, edit or delete the Personal Information we have collected about you. Furthermore, you have the right to withdraw consent or to object to the processing of your Personal Information. And you have the right to data portability: this means that you can request that we send you, or another organization named by you, the Personal Information that we have about you in a computer file. Requests to view, edit, delete or port your Personal Information, and withdrawals of consent can be sent to info@modernhuntsman.com.
We do not discriminate against our Users who exercise any of the rights described in this Privacy Policy.
California “Shine the Light” Disclosure
California Civil Code Section 1798.83 (California’s “Shine the Light” law) permits customers that are California residents and who provide Personal Information in obtaining products and services for personal, family, or household use to request certain information regarding our disclosure of Personal Information to third parties for their own direct marketing purposes. If applicable, this information would include the categories of Personal Information and the names and addresses of those businesses with which we shared qualifying California Personal Information during the immediately prior calendar year (e.g. requests made in 2025 would receive information regarding such activities in 2024). You may request this information once per calendar year by sending an e-mail to info@modernhuntsman.com.
Information for protecting minor’s data
We encourage all parents and guardians to educate minors in their care to share Personal Information in a safe and responsible manner when using our Services products and services. We do not intentionally collect information that relates to or originates from a minor, unless we have received the permission of the minor’s parent or guardian. If we are informed that a user of the products or services via our Services is a minor who does so without the consent of a parent or guardian, we will take reasonable and necessary measures to ensure that all information provided by the minor is expunged as soon as possible to ensure that this information is neither communicated to third parties nor used by us for direct marketing purposes or otherwise.
Linked third party websites
Users may find advertising or other content on our Services that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Services. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Services, is subject to that website’s own terms and policies.
Changes to this Privacy Policy
Modern Huntsman has the discretion to update this Privacy Policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Your acceptance of these terms
By accessing or using our Services, you signify your acceptance of this Privacy Policy and consent to the collection, use, disclosure, and other handling of your Personal Information as described in this Privacy Policy (except for activities for which we first require your consent to be given through other means). If you do not agree to this policy, please do not use our Services. Your continued use of the Services following the posting of changes to this policy will be deemed your acceptance of those changes.
Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
Modern Huntsman
106 N. Denton Tap Road
Suite #210-231
Coppell, TX 75019
info@modernhuntsman.com
This document was last updated on October 15, 2025.
