Jesse Griffiths, co-owner of Dai Due and New School of Traditional Cookery, is a hunter, fisherman, award-winning author and acclaimed chef. From early days fishing in North Texas to culinary adventures in Europe and Mexico, Griffiths’ passion for hunting grew later in life. After co-founding Dai Due in 2006, the restaurant gained local and national praise, named one of Bon Appétit’s “Top 10 Best New Restaurants.” Dubbed “an ode to Texas,” Dai Due supports local ingredients, foodways and traditions. All three of his cookbooks – Afield, The Hog Book and The Turkey Book – were nominated for James Beard Foundation Awards and The Hog Book won in 2022. Jesse’s latest endeavor is The Pedernal Project, a subscription-based platform that offers uncensored, practical and useful videos and blogs to guide members through a variety of hunting and fishing techniques, as well as over 60 recipes with more content to come.
