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The Maker, The Master & The Archer

Words By - Ryan Holm & Jack Evans
Photography By - Elliot Ross & Chris Douglas
Presented by - Mystery Ranch

COLORADO | ELIZABETH

The traditional stick bow is a curious object. It is immensely powerful — as a weapon, it can kill, and as an artistic tool it can expose the strengths and failings of the artist. But all of that power lies outside the bow itself. One of the oldest, simplest technologies opens up a world for the projection of skill and the shooter’s development. As the maker, the master and the archer of one bow tell us, the object is transportative in itself. More than anything, the bow serves these three men as a vehicle into frontiers of their own lives. Buddy Gould has been forming and crafting bows for the past eight years. He describes this as his “dream job,” the consummation of decades of archery practice and woodworking craftsmanship combined. On his life’s rough road, Buddy has always found increasing solace and purpose in his art form. Its connection to the hunt, to moments of intensity and wild contact beyond the bowyer’s shop, makes his craft all the more important.

Now, as the proprietor and maker of Poison Dart Bows, as well as the inheritor of Rampart Bows (from a deceased bowyer), Buddy feels like he’s arrived at his finest place and practice. As his friend Tom Clum, Sr. says, “Buddy’s got the brain power to have done anything he wanted to in life, and he took this great brain of his and this dynamite craftsmanship to the art of bow making, where he could be creative. He came up with a design of his own that turned out to be one of the finest shooting longbows in the country.”The longbow he crafted for hunter Ryan Holm, a student of Tom’s, was taken to the mountains in Montana by these three men last elk season. It lay at the core of their continued cultivation of archery as a path — one of oldest practices known to hunters.

“Building bows and traditional archery gives me a real sense of connection with

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Ryan Holm
Ryan Holm

About the Author

Ryan Holm
- Advisor

Ryan Holm has built a career on grit, risk, and an unrelenting pursuit of real stories. From his early work with Mystery Ranch, where he helped shape the voice of one of the most respected pack makers in the world, to his years as a freelance writer and photographer, Ryan has carved out a path defined by survival, adventure, and truth-telling through imagery and words.

Today, as Director of Marketing for Leica Sport Optics, Ryan carries that same intensity into one of the most iconic brands in the world. His work isn’t just about selling optics—it’s about reshaping how marketing connects with the real world. With an exquisite taste for risk and a disregard for superficial trends, Ryan champions a deeper approach: telling stories that cut through noise and reminding audiences that great marketing is about human connection, not empty jargon.

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