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Modern Huntsman Team

Ryan Holm

Ryan Holm
Expertise:
  • Photography
  • Writing

Profile

Ryan Holm has built a career on grit, risk, and an unrelenting pursuit of real stories. From his early work with Mystery Ranch, where he helped shape the voice of one of the most respected pack makers in the world, to his years as a freelance writer and photographer, Ryan has carved out a path defined by survival, adventure, and truth-telling through imagery and words.

Today, as Director of Marketing for Leica Sport Optics, Ryan carries that same intensity into one of the most iconic brands in the world. His work isn’t just about selling optics—it’s about reshaping how marketing connects with the real world. With an exquisite taste for risk and a disregard for superficial trends, Ryan champions a deeper approach: telling stories that cut through noise and reminding audiences that great marketing is about human connection, not empty jargon.

Beyond Leica, Ryan also serves as an advisor to Modern Huntsman, where he is helping reshape their e-commerce experience. His work there blends editorial storytelling with digital strategy, pushing the brand to better connect with a community of outdoor thinkers, hunters, and conservationists who value authenticity over artifice.

Behind the camera and in the field, Ryan thrives on consequence, survival, and the raw edge of adventure. His photography and writing are driven by the same principle that guides his marketing: to make sense of the world through honest storytelling, not fabrication.
Uncompromising, authentic, and relentlessly forward-moving, Ryan has never been afraid to push into the unknown—whether that’s the backcountry, a blank page, or the next frontier of brand storytelling.

Pissing into the wind and thriving on consequence, Ryan Holm rejects the herd, embraces the solo mission, and flips off the lifeless, robotic grind of marketing and life.
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Modern Huntsman is a collective of storytellers, hunters, anglers, and conservationists redefining the narrative of our connection to the wild. Through timeless publications, meaningful experiences, and a growing community, we honor craft, heritage, and stewardship of the land.
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